Onward Physiotherapy
Onward Physiotherapy came to IMI Media with a clear vision: to position itself as a premium, expert-driven physiotherapy provider focused on long-term results, not quick fixes. In a space saturated with generic offerings, the brand needed to visually communicate its evidence-based approach, elite-level care, and commitment to progress. The challenge was to create a content suite that reflected both professionalism and approachability, appealing to athletes, everyday movers, and the health-conscious community.
Onward
Outcome
We crafted a visual narrative that highlighted movement, expertise, and care. Rather than focusing solely on treatment rooms, we filmed real patient interactions, recovery exercises, and team consultations to convey a sense of journey and trust. The tone was clean, aspirational, and grounded, which positions Onward as a clinic that empowers clients to take charge of their physical health. We delivered a full production suite including branding visuals, clinic photography, video interviews, and digital marketing collateral that helped unify Onward’s message across platforms.
Increased brand trust through authentic patient and practitioner storytelling.
Produced a versatile content library for ongoing marketing, education, and recruitment.
Helped reinforce Onward’s positioning as a leader in modern, patient-first physiotherapy.
Strengthened emotional connection with both current and potential clients.